Cookie Policy
Last Updated: 15 January 2026
What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They help the website remember information about your visit, such as your preferences, which makes your next visit easier and the site more useful to you.
At Traverse Advisory, we use cookies to enhance your browsing experience and to understand how our visitors interact with our website. This policy explains what cookies we use, why we use them, and how you can control your cookie preferences.
Types of Cookies We Use
Essential Cookies
These cookies are necessary for the website to function properly. They enable core features such as security, network management, and accessibility. You cannot disable these cookies as the website would not function correctly without them.
Examples: Session management, security tokens, cookie consent preferences
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve our website structure, content, and user experience.
Examples: Google Analytics, page view tracking, user journey analysis
Marketing Cookies
These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.
Examples: Facebook Pixel, Google Ads remarketing, Bing Ads tracking
Preference Cookies
These cookies allow the website to remember choices you make, such as your language preference or region, and provide enhanced, more personal features.
Examples: Language settings, regional preferences, display settings
Third-Party Cookies
Some cookies on our website are set by third-party services that appear on our pages. We do not control these cookies and they are subject to the respective third party's privacy policy.
Third-party services we may use include:
- Google Analytics for website traffic analysis
- Google Ads for advertising and remarketing
- Facebook Pixel for social media advertising
- Bing Ads for search advertising
How Long Do Cookies Last?
Cookies can remain on your device for different periods of time:
Session Cookies
These are temporary cookies that are deleted when you close your browser. They are used for essential functions like maintaining your login state.
Persistent Cookies
These cookies remain on your device for a set period, typically between 30 days and 2 years, depending on their purpose.
Manage Your Cookie Preferences
Use the toggles below to control which types of cookies you allow. Essential cookies cannot be disabled as they are required for the website to function.
Essential Cookies
Required for basic site functionality
Analytics Cookies
Help us improve our website
Marketing Cookies
Used for advertising purposes
Preference Cookies
Remember your settings
Managing Cookies in Your Browser
You can also manage cookies through your browser settings. Here's how to do it in popular browsers:
Google Chrome
- Click the three-dot menu icon in the top-right corner
- Select "Settings"
- Click "Privacy and security" in the left sidebar
- Click "Cookies and other site data"
- Choose your preferred cookie settings
Mozilla Firefox
- Click the menu button (three horizontal lines) in the top-right
- Select "Settings"
- Click "Privacy & Security" in the left panel
- Scroll to "Cookies and Site Data"
- Manage your cookie preferences
Safari
- Click "Safari" in the menu bar
- Select "Settings" (or "Preferences")
- Click the "Privacy" tab
- Under "Cookies and website data", select your preference
- Click "Manage Website Data" to remove specific cookies
Microsoft Edge
- Click the three-dot menu icon in the top-right corner
- Select "Settings"
- Click "Cookies and site permissions" in the left sidebar
- Click "Manage and delete cookies and site data"
- Adjust your cookie settings as needed
Note: Blocking all cookies may affect the functionality of this and other websites you visit.
Your Rights
Under applicable data protection laws, you have the right to:
- Withdraw your consent at any time by changing your cookie preferences above
- Request information about the cookies we use and how we use them
- Delete cookies already stored on your device through your browser settings
Please note that disabling certain cookies may limit the functionality of our website and your user experience.
Questions?
If you have any questions about our use of cookies or this Cookie Policy, please contact us at [email protected] or visit our Privacy Policy for more information about how we handle your personal data.